Wondering how you get karma points? You obtain them when your comments and links get upvoted (this is why providing REAL value is so important). Unfortunately, you lose points when comments and links are downvoted (this is why you can’t just plug your brand ‘cold’, so to speak).
With karma points, an active profile, and as you become a member of the community, your opinion starts to become valued and it becomes easier to point people in the direction of your brand.
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