Anchor Text is the hyperlink text that addresses a specific website page, production description, or website ad. It can lead to other websites or other web pages on a common website. The text is often generated on a backlink that triggers a product, service, or information. The users who are in search of more information related to a term or product often visit such hyperlinks and make a buying decision in case looking for an online good.
You might have seen a number of Anchor Texts on a website before but didn’t know what to call them. Because they are everywhere. Website content or blog without an Anchor Text doesn’t look relevant these days. The user knows about the basics of internal & external linking and doesn’t stay on a poor quality web page for long. They want genuine information on what they’re looking for.
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