The Search Engine Result Pages (SERPs) have seen many important transformations over the last few years. If you’re building a website these days you might have heard of the Featured Snippets, Local Packs, Knowledge Graph & possibly the People Also Ask (PAA) Boxes. All these features focus on improving your presence on the search engine results.
You can’t think of a smart SEO strategy without positioning your website on these parameters. The Internet marketing aspects are continuously getting smarter and if you want to surpass your competitors you have to accept this. You have to change accordingly. After all, learning never ends for an IT professional.
The ‘People Also Ask’ boxes are introduced to provide search engine users with a more reinforced form of results, where they could easily figure out other websites with related information. Visitors obviously don’t rely on a single piece of information, especially when going to buy an expensive product. This way, you can provide them a more reliable form of information, if you’ve got a fine content writing skill. And, the ‘People Also Ask’ box will essentially support you on this.
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