Optimizing your images for SEO helps search engines bot to smartly crawl and understand your image so that it reaches the right user. The targeted keyword used in the images helps search engine bot to understand image purpose and position that image for a particular keyword search.
If you wonder how much organic traffic does an image search offers? Then the simple answer is it depends on the type of business you are running. For example, users that are looking to resolve PPC questions will not use an image search to find their answer.
Read more:- Google image search drive traffic
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