Creating quality content that is searched by users and offers answers to their questions will not help you to rank on the top in SERP. There are a lot of websites that are producing high-quality content and fighting for the top position.
To outrank other websites you need to have the quality links that are earned by authority websites. Yes, you read it right today the quality and authority of the links play a major role in deciding the rank of a web page.
Earning a link from a website is not as easy as many site owners think. If you are creating backlinks from spammy websites then your web pages will start falling under the same criteria. However, getting links from trustworthy and authority websites makes your web pages trustworthy.
Read more:- SEO Link Building
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