It is important for you to optimize your website and web pages title so that your website could appear for that particular keyword used by users. Every search engine crawls your title to check what your content is about. The keyword you use for your website helps them in identifying the purpose of your web page.
So make sure your title contains the target keyword. Keep the title generic and simple which can be easily demystified by your user and avoid keyword stuffing. Most of the time website owner commits a mistake by inserting the targeted keyword again and again in the title.
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