In simple words, Hashtag is used to categorize content and post on social media to make it easily discoverable. After twitter introduced the hashtag, it received a great response from users because it made it easy for them to filter and find the post on a particular topic.
Whether you are advertising your content or product, embedding a hashtag in your post increases its reach and awareness. The hashtag has become the foundation of the social media marketing that allows marketers to categorize and expand their post reach with the goal of gaining more followers and customers.
Read more:- Effective Hashtag Marketing Strategies
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